Flower farming is a long-term sustainable venture. Greenhouses typically have a 30-year lifespan. “If I had any doubts about the sustainability of our business model, I would certainly not have invested in such a business. Especially in an area that is perceived to have scarce resources, namely water.” These are the sentiments of Igal Elfezouaty the managing director of Panda Flowers, one of the finest flower-growing establishments in Naivasha, Kenya’s main growing zone, commenting on the perception created mostly by negative media reports.
